FRONTIER BAR

3D-printing an entire bar to pour a drink on the frontiers of tech.

 

Bulleit Bourbon - a premium spirit with a heritage brand - wanted to bring their venerable tagline of “Frontier Whiskey” into contemporary culture.

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Working with BFG, HELO brought the idea of “Frontier Whiskey” to life by creating a pop-up bar experience that existed at the frontier… of art, culture, technology, and music. The centerpiece of the event was a 3D printed bar installation.

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